Posts tagged marketing
2nd Place: A Winning Business Strategy

There is a great story about the battle for dominance between McDonald’s and Burger King. There was a time - just like when television only had 3 channels - that you really only had 3 or 4 choices for a quick meal. McDonald’s was the category leader (although not a phrase used at the time). They had process and procedure. They built an empire, including an efficient real estate empire…

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It Will Be Google And Amazon In The End

Call it GAFA or FAGA or throw in Netflix for the "N" to get be FANG person, but the big four have been Google, Apple, Facebook, and Amazon. All four of them are competing for ever increasingly overlapping territory. Think of this as a Venn diagram of 4 circles getting larger and larger until they almost completely overlap.

But in the end ....

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Create Your Personal Brand: The Headshot

Crafting your brand is scary. It seems like a lot of effort and it is ridiculously challenging to put that mirror up to yourself and ask "What is it that I truly stand for? What do I want to be known as?"

You know you need to do something. You may be up for the whole package with a complete brand overhaul or you just want to make sure you aren't doing something unintentionally damaging.

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To Be Your Best, Try Being 'Uncomfortable'

It seems like our nature is geared toward comfort and the pursuit of comfort.  Isn't that the goal of our labors - to achieve some coziness? To be your best, however, the place to be is "uncomfortable."  This is not to mean wearing your pants too tight, or putting on Red Sox attire at Yankee Stadium.  "Uncomfortable" motivates and clarifies our direction. It gives us insight into the problems around us and our very best innovations come from those very uncomfortable places.

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Silicon Valley Schadenfreude

Has competition in the technology sector given way to something more mean-spirited? Have we moved from the guise of providing value to our stakeholders (be they shareholders, employees, or our buyers) into a philosophy of hyper-competition, or "win at any cost?" Is the sole object now to just win?

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The Entrepreneur’s Dilemma: Fear of Focus

Your origin story might be a “Eureka!” moment or you might have been drawn to the idea for years, but you are bringing your innovation to the market. A few early customers come over via word-of-mouth or friends in your network. You have some early funding. It’s hard but you love it.

Then, as the saying goes, “stuff is about to get real.” It becomes harder to win at scale. Pressures to continue to grow mount and your path to revenue becomes murky.

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The Surprising Rise Of The Human Executive

Over the last 10 years we have seen a dramatic rise in the more human side of our executives. This has not been caused by our leadership suddenly joining support groups, seeking counseling, or - as HBO's comedy Silicon Valley would have you believe - going on a drug fueled vision quest. Our executive class has become more human because the markets and the customers have demanded it.

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leadershiptodd wilmsmarketing
Good Leaders May Think It; Great Leaders Know It, But Ask It Anyway

There are few guarantees in life. But in over 25 years of experiencing leadership at large established Blue Chip companies, Silicon Valley startups, regional offices around the world, and seeing a few "Is this legal?" enterprises, there have been a score of moderately good leaders and only a few really great ones. 100% - every single time - the good ones don't even think to ask; the great leaders always ask one simple question.

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Does Your Future CEO Come From Marketing?

Traditionally, the CEO has come from just about anyplace but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot.  Organizations focused on innovation might look to a CTO type.  Those focused on market share fished in their sales pool for their next big tuna.  But rare was the organization that focused on the dynamic relationship between company and customer.  Is it time for a marketing CEO?

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'Bad' Leadership Advice Now 'Good': Learn To Fail, Serve, And Just Say No

Efficiency has been replaced by effectiveness.  Organizations have awoken to an era of social business, customer centricity, and new ideas of what constitutes a leader.

I recently stood up in front of my colleagues at SAP and professed my 4 greatest failures . . . and the lessons learned from each, which directly led me to the role I have today  - helping to change how a world-class brand rethinks our approach to the new marketplace. What was folly just a few years ago is now being taught for the next generation of leaders at B-schools around the globe and in practice in some very smart organziations.

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Where is Your Brand?

There are so many great components to this question. “Where” can be location or viewed as status. “Your” can be a personal brand, corporate brand, location-based brand (I’m a Californian, straight up!), etc. “Brand” is loaded with all kinds of misunderstood ideas of what it means to be a brand. For anyone who thinks they don’t have a brand or that it doesn’t need building, well … think again.

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