There is a great story about the battle for dominance between McDonald’s and Burger King. There was a time - just like when television only had 3 channels - that you really only had 3 or 4 choices for a quick meal. McDonald’s was the category leader (although not a phrase used at the time). They had process and procedure. They built an empire, including an efficient real estate empire. They sent teams to scout new restaurant locations and worked with local owners to determine the exact best place to expand their restaurants. Traffic patterns were analyzed and detailed information was obtained to negotiation the land and start building …Read More
Todd Wilms, Chief Storyteller of Consultants Collective and fractional CMO of TW Consulting talks the challenges of company re-branding, automation and business strategy in today's fast-paced tech worldRead More
Jill Soley and I were pleased to offer this webinar for our forthcoming book. We share research from 40 interviews of founders, marketers, and investors and break it down into 5 key deliverables -- 5 practical tips to bring back into your own organization.Read More
It is so easy to find and connect with someone these days. So easy, in fact, that we often fail at "The Art of the Ask." If you don't know how to ask, no amount of access with help you. Recent grads, inside sales people, eager entrepreneurs, and career changing networkers send countless daily requests for both guidance and time. "I just need ...." messages flood social media and in-boxes. On the receiving end, most people can't invest the time to know which request is a scam, going to be a huge time-suck, or which might be a rewarding experience for you both. Odds are that if you can't separate the poser from the purposeful, you won’t respond to either.Read More
With the recent deaths of chef Anthony Bourdain and designer Kate Spade, we hope there will be a public discourse about depression and the mental health issues that pull someone down into a place where suicide becomes a viable option for them. Having lost a friend to suicide earlier this year, the feeling of helplessness and self-doubt lingers as you question what to do or what could have been done. Friends and loved ones are devastated. The anger and sadness mix as the ripple through your life for days, weeks, months ... maybe forever.Read More
Call it GAFA or FAGA or throw in Netflix for the "N" to get be FANG person, but the big four have been Google, Apple, Facebook, and Amazon. All four of them are competing for ever increasingly overlapping territory. Think of this as a Venn diagram of 4 circles getting larger and larger until they almost completely overlap.
But in the end ....Read More
Any sales person or Mamet apostle will tell you that ABC stands for "Always Be Closing." It is a now parodied mantra of the motivated sales person. "'A' is for Always. 'B' is for Be. 'C' is for Closing. Always Be Closing"
But as the end of the year is a natural time for reflection and review, the new ABC should be Always Be Changing. Always be growing. Always be evolving.Read More
The Predator in Power problem is now being reveled as endemic. No longer is this just an isolated incident or a single industry that we can view like a side-show attraction at a zoo. We are no longer voyeurs to this problem. As every new day brings new charges, new allegations, and new admissions, we are finding we are no longer sufficiently equipped with the language to deal with this issue. Every conversation is now forcing us to evolve our language to describe, support, or address the issues.Read More
Crafting your brand is scary. It seems like a lot of effort and it is ridiculously challenging to put that mirror up to yourself and ask "What is it that I truly stand for? What do I want to be known as?"
You know you need to do something. You may be up for the whole package with a complete brand overhaul or you just want to make sure you aren't doing something unintentionally damaging.Read More
A leader will help your organization steer through tough times; a good leader will have a plan in place already to react quickly to change; a great leader will have course corrected long ago so that you will never know what dangers were in your path.Read More
It seems like our nature is geared toward comfort and the pursuit of comfort. Isn't that the goal of our labors - to achieve some coziness? To be your best, however, the place to be is "uncomfortable." This is not to mean wearing your pants too tight, or putting on Red Sox attire at Yankee Stadium. "Uncomfortable" motivates and clarifies our direction. It gives us insight into the problems around us and our very best innovations come from those very uncomfortable places.Read More
Has competition in the technology sector given way to something more mean-spirited? Have we moved from the guise of providing value to our stakeholders (be they shareholders, employees, or our buyers) into a philosophy of hyper-competition, or "win at any cost?" Is the sole object now to just win?Read More
Your origin story might be a “Eureka!” moment or you might have been drawn to the idea for years, but you are bringing your innovation to the market. A few early customers come over via word-of-mouth or friends in your network. You have some early funding. It’s hard but you love it.
Then, as the saying goes, “stuff is about to get real.” It becomes harder to win at scale. Pressures to continue to grow mount and your path to revenue becomes murky.Read More
If you haven't had a chance to read FastCompany's Why The Public's Love Affair With Silicon Valley Might Be Over, give yourself the 9 minutes required to peruse it. The article describes the path of misogyny, greed, exclusion, and overall bad behavior that now seem the permeate the sector.
Unfortunately, this seems to be the direction we are heading.
What was once the shiny example of progress and innovation has now been tarnished by scandal and some bad actors.Read More
Over the last 10 years we have seen a dramatic rise in the more human side of our executives. This has not been caused by our leadership suddenly joining support groups, seeking counseling, or - as HBO's comedy Silicon Valley would have you believe - going on a drug fueled vision quest. Our executive class has become more human because the markets and the customers have demanded it.Read More
All of us would do well with a second bite at the apple, another chance to go back and do it all over again. Our mistakes, as much as our successes, define us and can help steer us forward today. With this in mind, here are 10 lessons learned over the last 20 years of doing business that are now part of my thinking. Or put another way . . . during the interview question where they ask you "what is your management or leadership philosophy?" Well, here it is. [View the downloadable slideshow here]Read More
We all have our crazy little things we think that are ours alone; the secret passion or goofiness we only let our closest family members see. That secret shame of thinking we are the only ones who do this. There is a great quote “If you are one in a million, statistically there are 7,200 more of you out there in the world.”
We all hide a part of ourselves to the outside world and create these odd little realities for ourselves that no one gets to see. In truth, we all do the same stupid stuff, we are all not that dissimilar, and if you do it, you are guaranteed not alone ....Read More
Mel Brooks has been taking audiences along for his ride for decades. The director of memorable comedies like Blazing Saddles, The Producers, and Young Frankenstein was also the executive producer of films like The Elephant Man. He is one of only 14 people to win Emmy, Grammy, Oscar, and Tony Award, and will be given the 41st AFI Life Achievement Award at a gala tribute on Thursday, June 6, 2013. He is also pretty good at telling great stories, or as he put it "I don't do stuff for the audience, I do stuff for me, and the audience usually comes along with me."Read More
I was a collector. I acquired, cataloged, organized, stored, and cared for my objects. I had my collection since a very young age. For years my collection grew, and my vault could never store enough - it needed to be fed constantly.
I was an unabashed lexophile. I collected words.Read More